Hashtags were initially introduced to make it easier for people to find the content they’re interested in. Not only that but it also helps the post to reach a wider audience. When you use hashtags, you are kind of organizing the post into categories. This makes it easier for someone with similar interests to discover. Plus, they’re a great way to connect with folks who might not have stumbled upon your posts otherwise. So, let’s dive into the top 10 most popular hashtags on Instagram without any delay.
Also, check Trending Instagram Hashtags of 2024
10. #picoftheday (Used in 735M Posts)
When we use the hashtag #picoftheday, we’re sharing a moment that truly stands out. It’s like picking the cherry on top of a cake—the first thing that grabs your attention. There aren’t strict rules for hashtags, but the name itself says it all.
What Deserves #picoftheday?
Whether it’s a stunning sunset, a precious moment with loved ones, or a delicious meal with friends, if it captures the essence of your day, it deserves #picoftheday. It’s that moment you can confidently say, “This is it! This is the highlight of my day.”
9. #nature (Used in 830M Posts)
#nature is all about celebrating the breathtaking beauty of our world. It captures those magical moments like trips with friends to majestic mountains, peaceful forest strolls, or close-ups of delicate flowers.
When to use #nature?
Using #nature is like sending a love letter to Mother Nature, expressing our awe for the stunning landscapes and diverse ecosystems around us. Whether we’re trekking through the wilderness or just enjoying a local park, this hashtag reminds us to appreciate the wonders of the outdoors and inspires others to do the same.
With around 806 million posts, #nature stands as the 9th most popular hashtag on Instagram, connecting people who share a love for the great outdoors.
8. #beautiful (Used in 850M Posts)
We use the #beautiful hashtag in an Instagram post when we want to highlight something that we find visually stunning or emotionally uplifting.
It could be a again anything like a breathtaking landscape, a gorgeous sunset, a stunning piece of artwork, or even a heartfelt moment shared with loved ones. Many of us will get confused that #beautiful can only be used in the context of women. It is a way of expressing appreciation for the little joys and wonders that make life special.
When to use it?
Think of it as a round of virtual applause, cheering on the beauty that’s all around us, every single day. Whether we’re snapping shots of breathtaking landscapes or just sharing bits and pieces of our own lives, #beautiful is a little nudge to stop and appreciate the loveliness that fills our world.
It is the 8th popular hashtag on Instagram using more than 850 million posts.
7. #art (Used in 1B Posts)
#art is not about describing art but is also the 7th most popular instagram hashtag.
Generally, it is used to describe painting, sculpture, digital illustration, or any form of creative expression.
Many people create their profiles as portfolios or even create a separate page for their artwork to showcase.
When to use #art?
Using this hashtag not only helps our posts reach a wider audience of art lovers but also allows us to connect with fellow artists and enthusiasts from around the world. So, whether we’re creating masterpieces or simply admiring them, #art is our bridge to a vibrant and thriving artistic community on Instagram.
6. #photography (Used in 1.1B Posts)
Photographers love Instagram! #photography is the 6th most popular hashtag worldwide. It’s a great way to show off your skills, no matter what kind of shoot you’re doing. While fancy DSLR cameras are popular, you don’t necessarily need one. Mobile photography is huge too,
It could be a photograph of a model, a city high rise, a mountain landscape or a bird. Anything that ticks the checkbox that a photographer will do can be given the hashtag #photography. Using this hashtag not only boosts the visibility of our posts among those who appreciate great photography but also lets us explore and draw inspiration from the work of others.
When to use #photography?
When you believe your picture suits a category of photography like good detailing, amazing capture just like a professional photographer then it worth add #photography.
5. #photooftheday (Used in 1B Posts)
Just like the 10th most popular hashtag i.e. #picoftheday, #photooftheday has similar vibes and ranks as the 5th most popular hashtag. #photooftheday is been used 1 billion times on Instagram.
Coming to the context of this hashtag what we talked about #picoftheday everything belongs to the #photoftheday. Then you might be thinking why two different hashtags? Well, the answer is simple, everything can be described in various ways. Some say it as ‘pic of the day’ others who do not use the word ‘pic’ will call it ‘photooftheday’.
When to use this Hashtag?
The hashtag #photooftheday is perfect for showcasing your best or most interesting photo each day. It could be something special, memorable and worth it, more like made my day type.
4. #fashion (Used in 1.1B Posts)
Hashtag #fashion is the 4th most used hashtag. It has been used over 1.1 billion times on Instagram.
When to use #fashion?
You can use the hashtag to flaunt your fashion sense or to share something related to clothing, accessories, or trends on Instagram.
#fashion is more about the fashion enthusiast who focuses on clothes, footwear and even makeup. It could be as simple as flaunting the killer outfit you wore, getting some inspiration from fashion gods or sharing your takes on fashion and how to perceive it.
The best part about using #fashion is that it lets you connect with fellow fashion enthusiasts and opens the door for the world to discover you and your fashion ideas.
3. #instagram (Used in 1.4B Posts)
What’s the 3rd most popular hashtag? Any guesses? It’s none other than #Instagram itself, #instagram is been used in over 1.4 billion posts. That’s a massive number.
When we use #Instagram in the post, it basically means that we want to connect with the wider Instagram community or highlight something that’s special about the platform. It could be anything from sharing a new feature, giving a shoutout to fellow Instagrammers, or simply acknowledging that we’re posting content on this platform.
How to use it?
Adding #Instagram helps our posts get noticed by folks searching for content related to the platform. Also, it’s a way to show some love for the awesome community that Instagram has made across the globe.
Whether we’re sharing tips and tricks, celebrating milestones, or just goofing around, #Instagram is the hashtag we should consider using.
2. #instagood (Used in 1.8B Posts)
#instagood takes the cake as the second most popular hashtag on Instagram, with over 1.8 billion posts under its belt. But what is instagood?
It is a simple way of saying “Hey, Listen this is something good on Instagram”. Again just like the other hashtag, there are no specific rules. Use what makes you feel good about Instagram and its wide variety of posts.
Using #instagood is all about spreading positivity and sharing joyfulness.
Think of it like giving a virtual high-five to whatever brightens your day and you are inviting others to see what was that. So, the next time you think of something that puts a smile on your face, don’t forget to add instagood and spread those good vibes far and wide.
How and when to use it?
Use #Instagood to share your high-quality photos. It’s a great way to attract attention from those looking for visually stunning content.
1. #love (Used in 2.1B Posts)
Without a doubt #love is the most popular Instagram hashtag used in more than 2.1 billion posts. Billions of posts use #Love. It transcends language and culture, appealing to anyone wanting to share heartfelt moments, from romantic relationships to friendships. This hashtag captures the essence of what Instagram is all about i.e. connection and emotion.
How to Use It?
Incorporate #Love into posts that convey emotional connections, whether it’s a sweet moment with friends or a beautiful sunset.
FAQs
There is nothing called best when we talk about Hashtags. Hashtags are used to increase the post visibility by showcasing it to new audiences looking for relevant post. But if you are looking for the most popular hashtags then #love is the most popular, most used hashtag on Instagram.
No hashtag can guarantee to get the highest likes as hashtags are not about the getting most likes but about being relevant. However, if you think that the most popular hashtag means the most likes then #love is the most liked hashtag.
#love, #instagood, #instagram are the top three most popular hashtags as of 2024.
The ‘#’ symbol is used for ample purposes worldwide. But in the world of Instagram, it is used to denote Hashtags. Hashtags are used to set a category for the post.
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