Are you facing difficulty in getting engagement on your social media posts? One of the most important factors in getting your content visibility is timing. Knowing the best time to post on each platform can reduce the effort by a significant amount resulting in more likes, comments, and shares.
In this article, we’ll dive into optimizing the post time for various social platforms such as Facebook, Twitter, Instagram, Snapchat, and LinkedIn. Plus, we’ll share some tips on what types of content perform well on each platform so you can create posts that work well with those audiences.
Facebook is one of the most popular social media platforms, with over two billion active users worldwide. With such a massive audience, knowing when to post on Facebook can help you cut through the noise and reach your target demographic.
According to studies, Wednesdays are generally considered the best day to post on Facebook, followed closely by Thursdays and Fridays. Additionally, posting during non-work hours (early morning or evening) tends to yield higher engagement rates.
When it comes to content, video posts tend to perform exceptionally well on Facebook. Users also respond positively to informative or educational content that provides value in some way – whether that’s through tips and tricks related to your industry or interesting news articles.
Twitter is the most controversial social media platform that allows users to share short and concise messages which are referred to as tweets. The total number of active users on Twitter is more than 330 million each month. Thus it plays very important for businesses and individuals to connect with the audience.
As the research suggests, The best time to post on Twitter is between 8 am to 4 pm each day. However this can also varies based on the audience and location.
Hashtags play a very important role on Twitter as it helps in bringing engagement beyond the followers. While visual elements such as Images and Videos are usually responded to more as compared plain texts.
With 1 billion active users, Instagram has become the most popular social platform. And with the launch of Reels, the popularity has even grown to the next level. Thus finding the best time to post on Instagram is very tricky.
It is important to consider several factors starting with understanding your audience, and at what time they are usually on Instagram. Are they early birds? This means do they wake up early in the morning or night owls? They sleep late at night.
Secondly, also schedule your own availability. Time by which you can engage more with people. Respond to their comments and messages.
Another important factor which is valid for not just Instagram but for any social platform. That is to also engage in event-based, trending topic posts. This not just boosts visibility but also increases engagement.
Snapchat
Snapchat is a unique social platform, mostly popular among young generations (Genz). It allows users to share photos and videos with their followers. The app focuses on short-form content that consumes much time and is very popular among millennials.
Snapchat offers opportunities for businesses to reach younger audiences easily. According to experts and various sources, the best time to post on Snapchat is between 10 pm to 1 am. Yes that seems to be too late for most of the people but believe it or not. Majority of Snapchat users use app at night time.
LinkedIn is a different social platform designed for professionals. Which also means that lot of people use linkedIn in working hours as well. That is almost opposite to the traditional social media.
But if we talk about the best time to post on LinkedIn then it is important who is your target audience. If you are targeting job seekers of different timezones then you need to adjust your post timing for non office hours in those timezone.
Similarly if you are targeting companies in your post then office hours is the best time to schedule your post.
In terms of content, post related to industry news, updates and insight. Information that can be helpful for other professional of your industry has the highest potential. Talking about something that you excel in, is the way to go as LinkedIn post.
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